The Levi's Brand, In Collaboration With Beyoncé, Today Debuted "Pool Hall," The Second Chapter Of The REIIMAGINE Campaign

The Levi's® brand, in collaboration with global icon Beyoncé, today debuted"Pool Hall," the second chapter of the REIIMAGINE campaign and a celebration of the Levi's® brand's enduring legacy and Beyoncé's transformative artistic vision.In the new film and accompanying imagery,Beyoncé effortlessly showcases an iconic denim-on-denim look and its timeless versatility.

Building on the success of the first chapter — "Launderette," which inspired audiences by reimagining a classic 1985 advertisement — "Pool Hall"reinterprets the iconic 1991 Levi's® ad of the same name. Levi's® teamed up with Grammy Award-winning director Melina Matsoukas for the latest chapter of the REIIMAGINE campaign, evolving this piece of Levi's® history while showcasing the timeless versatility of its garments.

The campaign was conceived in creative partnership with TBWA\Chiat\Day LA and produced by de la revolućion/PRETTYBIRD.