Sportsman's Warehouse Announces Exclusive Partnership With Byrna Technologies For In-Store And E-Commerce Shops Featuring Less-Lethal Security Solutions; Live-Fire Demos Available at Select Locations

Sportsman's Warehouse Holdings, Inc. ("Sportsman's Warehouse" or the "Company") (NASDAQ:SPWH) announced today an exclusive partnership with Byrna Technologies ("Byrna") (NASDAQ:BYRN), a technology company, specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, to develop dedicated in-store and e-commerce shop-in-shops featuring Byrna's patented launchers and offering customers a live-fire demo experience in select locations.

 

"We are thrilled to partner with Byrna to feature their less-lethal personal protection solutions in many of our stores nationwide and online," said Paul Stone, Sportsman's Warehouse President and Chief Executive Officer. "In 2025, we're deepening our commitment to our customers' year-round personal protection needs, and Byrna is the ideal partner to lead the less-lethal category—empowering confidence in their every-day safety. With 146 stores across 32 states and a robust e-commerce platform, we are utilizing our infrastructure to offer customers a hands-on, safe experience while leveraging Byrna's powerful marketing channels and network of pro-Second Amendment influencers. Our partnership with Byrna, combined with our interactive in-store experience, we believe will attract new customers and drive increased store traffic, expanding our share of the personal protection market."